Oh where to start! For anyone who doesn’t know IMATS (international Makeup Artist Trade Show) is a trade show that takes place each year in various countries around the world. It’s a place for brands to showcase products, exhibitions, classes and demos. Basically it’s a paradise for a makeup junkie!

The nearest to us is obviously London. This year it’s being held over the weekend of the 18^th May in the Olympia. The Friday is for professional makeup artists only, however the rest of the weekend is open to the general public, with tickets available online or at the door.

We have gone the last two years, and I’m going again this year, so we thought it might be good to share some of the things we have learned.